THE BRAND SIGNET
Dr. Gandolfi was ready to give his name a signet that could stand the test of time inspired but custom luxury botanical wallpaper artwork.
Aria’s logo development and hand illustrative designs shown below are part of a full visual brand strategy development by Pinpoint Creative. This brand proved to have a more intricate logo design development process than most. With an intricate flower design, intended for hand illustration as well as motion graphic animation needs, both Aria’s unique specialties on the design team.
Aria hand illustrated the flower from the desired inspiration shown in the Gandolfi Plastic Surgery office interior design. Aria’s design team was then able to take this illustration to propose further logo design options that paired with the flower. Graphic design Abigail Melton helped to bring Aria’s logo design to final form working closely with the client. Aria then took the final logo into motion design deliverables.
The Pinpoint Creative team proposed a variety of logo designs for Hudson Plastic Surgery that were to feel cohesive with Dr. Gandolfi’s individual practice logo design. Aria’s logo design for the group practice of Hudson Plastic Surgery was chosen as the final design.
Logo development
Aria believes that a logo is not a brand, but it can serve as a foundational element for one. Below are further logo studies designed by Aria Bird for the initial proposals within the visual brand strategy development by Pinpoint Creative.
