RAVI X RISE
An existing plastic surgery practice was ready to raise the standards and help their patients rise above their biggest obstacles.
This brand development and identity design was a Pinpoint Creative team effort Art Directed by Aria Bird. Creative Direction lead by Tamara Vileta with copywriting by Jessica Marin and logo design contributions and branded asset design by graphic designers Abigail Melton and Leah Hunt reviewed and Art Directed by Aria Bird.
Logo DEsign
As Body by Ravi, a body focused plastic surgery practice, was looking to open and develop a brand for a med spa to be named “RISE” they also were looking to elevate their original logo as well. Aria’s logo designs with Pinpoint Creative were the final chosen designs for both brands. She worked closely with the clients to develop and finalize logos that could each stand on their own as well as work well when co-branded together.
Below you’ll find a gallery of Aria’s additional logo proposal concepts for viewing.
Font style
The final font family pairings for both the Body by Ravi and the Rise Med Spa brand were curated by Aria. With the goal for these choices and distinct yet related styles to be utilized for brand consistency across all applications.
BRAND IDENTITY SYSTEM
After the completion of the brand development process, there was a full launch into the creation of a brand identity system otherwise known as the “branded assets.” Aria lead the Art Direction and oversight of all branded asset projects while at Pinpoint Creative. All designers at Pinpoint, including Abigail Melton, Leah Hunt, and Julia Livishin, were active participants in the designs below. Every designed asset seen below was reviewed, edited, and approved by Aria’s Art Direction. This is one of the sets that Aria is most proud of and in her opinion some of her design teams best work in applying a brand seamlessly to tangible assets.
The grand opening
Body by Ravi will be celebrating their grand opening in 2026 in their new location along with the expansion of their brand new med spa RISE. Visit their website to see how this brand flourished across their website designed by partners at Influx Marketing and prepared them to design a beautiful grand opening event with Pinpoint Creative.
