Miami wellness center expansion
What started as a med spa concept centered on IV therapies expanded into a comprehensive health, wellness, and beauty center at the heart of Miami called, “Hydrology.”
The project showcased below was a team effort by the Pinpoint Creative team, with Aria as the lead Senior Designer, and later, the Art Director managing the majority of design focused marketing projects and ensuring brand continuity across all platforms. Aria’s partner in lead design for this brand management and art direction endeavour was graphic designer Abigail Melton, with the oversight Creative Direction by Tamara Vileta, and majority copywriting by senior copywriter, Jessica Marin.
This project started with a visual brand strategy development by the Pinpoint Creative team and the brand continued to develop through not only print branded assets, but merchandise, a digital app and mobile services, as well as events and experiential promotions. Aria took each element into account as Art Director and lead Senior Designer of the Pinpoint Creative Design Team including Abigail Melton, Leah Hunt, and Julia Livshin, in collaboration with Pinpoint’s Promotional Merchandise Director, Janae Grove, the Influx Marketing Web Development and Design Team, the Hydrology Mobile App Development Team, and the Hydrology management team and their in-house Social Media Manager to partner together and allow the brand to relay seamlessly on any and all applications.
Brand Identity
Logo & Color Palette Development
After review of over 4 color palettes and 15 plus logo design proposals from the Pinpoint Creative design team, Aria’s logo design and color palette proposal took the lead in contributing to the overall visual brand strategy produced by Pinpoint. Aria produced a primary, secondary, and tertiary logo color way variation for the Hydrology logo and contributed to the production of all logo files along with graphic designer, Abigail Melton.
Icon & Color Assignment
Four icons were developed by the design team at Influx Marketing. One for Health, Beauty, Wellness, and Mobile services. Aria worked collaboratively to integrate these icons across all systems and color code them to each category of services to ensure their consistency and aid in a more consistent consumer experience throughout all applications. The design of the explainer one-sheet above and print brochures design template with an assigned texture and color way, were designed by Aria. Graphic designer, Abigail Melton partnered with Aria to produce the remainder of over 20 print brochure designs and accompanying digital brochures.
Further Development Utilizing Textures
Aria developed a new icon for each IV therapy service and furthered the categorized service direction with an assigned texture and photographic style for each service category to aid the Hydrology staff and patients alike in being able to quickly identify IV products and services. Among three team proposals for IV bag design, Aria’s took the lead, the remainder of the bags being designed, produced, and managed by graphic designer, Abigail Melton.
Foundational Print Applications
Aria art directed the print materials that kicked off the print foundation of this brand that expanded into over 100+ print materials and variations to follow over the next three years. The full suite items above were designed by Graphic Designers Abigail Melton and Leah Hunt, reviewed and edited by Aria and print production managed by Aria working closely with Hydrology practice manager, Hugo. Aria also contributed as a designer for the practice’s welcome folder, direct mailers, b2b one sheets, b2b mailers with innovative perf-offs, print brochures, print flyers, the window graphic displays and more. All copywriting for print materials was largely written by Pinpoint Creative’s Senior Copywriter Jessica Marin, reviewed by Creative Director, Tamara Vileta.
The print brochures photographed here began with a templated design proposal to execute throughout all service brochure designs. Aria’s template design for the brochures took the lead in designing a designated color way and texture assignment for each category of services brochures for patients and staff alike to quickly determine if a brochure was for a health, wellness, or beauty related service. Graphic Designer Abigail Melton contributed largely to the production of carrying out 15+ brochure designs, and Graphic Designer Leah Hunt contributed to the reproduction of all brochures into interactive digital brochures.
For all print materials, digital materials, physical merchandise artwork, window graphic designs, initial social media posts, and mobile app graphics, as Senior Designer and Art Director Aria worked closely with Hydrology Wellness business manager, Hugo Cambo and Creative Director, Tamara Vileta in developing a system and process for tracking and managing 100+ branded assets ensuring their design progress, print production progress, and production art were all meeting expected deadlines while staying true to the brand.
Brand Consistency
Design & Promotional Merchandise Team
Aria oversaw and art directed the production of each promotional merchandise item in collaboration with Pinpoint Creative Promotional Marketing Director, Janae Grove. The tote bag, lip balm, pop socket, water bottle products and more were curated by Janae Grove, Pinpoint’s Promotional Marketing Director. Artwork design for the tote bag, water bottle, and t-shirts designed by Aria Bird.
Website and Social Media Development & Design Team
Aria worked closely with the web development team at Influx Marketing to align iconography and color categorization alignment within the website as well as throughout all social media platforms. The website development team has since been handed over to, Wellness Clinic Marketing. Relaying all brand approved photo and texture styling, along with designing the look and feel proposal for all social media platforms. Aria designed and created reel videos like the one seen above, click on the image above to view the motion designed reel post by Aria among others in collaboration with Graphic Designer, Abigail Melton in beginning posts dating back to 2023.
App Development
& Design Team
Aria oversaw the initial proposals for the complete design and interface experience for the app while in development by the app development team. Working closely with the development team to design and provide graphics to them and provide input on brand alignment. Abigail Melton, the lead Graphic Designer on the Hydrology account at Pinpoint Creative played a huge role in production design for every graphic and scalable size needed for app stores and the mobile app itself. At the link below you’ll find the mobile app graphics initially proposed and designed by Aria Bird, and design carried out for all applications by Abigail Melton.
The window graphic displays shown here are a portion of three window grouped sections displayed the length of the external Hydrology Wellness practice designed by Aria Bird. The went through edit rounds, and print production management with the assistance of graphic designer, Abigail Melton and oversight of Creative Director, Tamara Vileta. Service icons designed by the Influx Marketing design team. Window written content by Senior Copywriter, Jessica Marin.
BRAND EXPERIENCE
Aria was largely involved in the brand experience through her Art Direction and management of the design team’s output at Pinpoint Creative. Below you’ll find the items she personally designed that are now displayed in the practice. Aria designed the majority of initial print material concepts for the opening of Hydrology Wellness, other graphic design contributors that took on the larger portions of editing, continued graphic designs within the brand’s design guidelines, and production included Abigail Melton and Leah Hunt. Creative Directed by Tamara Vileta.
The coffee table look book photographed here was solely written by Senior Copywriter, Jessica Marin. The design layout for the full 50 page booklet was designed by Aria Bird. Graphic Designer, Abigail Melton played a large role in executing revisions and print production. Aria took on the print production management of locating an applicable printer for the specific book printing needed and executing print management with the printer.
In cohesion with the look book, Aria designed and produced an animated motion graphic video to display as the lobby loop on the screens within the practice, this included more than 20 slides.
The interior designers for Hydrology Wellness worked closely with Pinpoint Creative’s team and the provided Visual Brand Strategy to produce an interior design experience aligned with the Hydrology Wellness’ brand values and pillars. Aria provided the production and any file requests necessary for the logo signage, Hydrology services coffee table books, print brochures display, IV bag labels and design, and more under the Creative Direction of Tamara Vileta.