Welcome to the
SPACE OF INFLUENCE
Love yourself on your own terms. What started as a logo development project became a clever elevated foundation creating space for brand expansion. Though a logo is not a brand, it can certainly be the foundation for one…
DISCOVERY
Aria met with Founder, Irving Acosta for an in depth discovery on who Surface Level is and the meaning behind what the logo should exude and ultimately the attitude of the brand as a whole. From this discovery Aria developed the following key points and pillars to initiate the launch of logo development.
-
MANIFEST YOUR OWN BEAUTY STANDARDS
The patient journey is prioritized, employing a ‘total correction’ approach for consistent results.
-
UNAPOLOGETIC APPROACH TO SELF CARE
Surface Level is ready to meet you where you are and empower you to take the next step. While Surface Level needs appeal to a large audience, there's also a delicate, genuine side with its potential following.
-
THE NEW MASCULINE
-
LOVE YOURSELF ON YOUR OWN TERMS
Take self love to the Next Level. Surface Level offers their ‘Next Level’ clubhouse exclusively to members.
-
EXPERIENCE, OUTCOME, & INVESTMENT
The Next Level Clubhouse will serve as a platform to enhance patients’ experience and establish brand loyalty.
The monthly membership encompasses a range of benefits, with a key feature being the ability to allocate a portion of their fee towards any service or skincare offered at our Surface Level med spa.
-
MORE THAN SKIN DEEP
Get to know yourself more than skin deep and take your self care to the next level with an aspiring all-inclusive Next Level member-only app in development: Booking, Networking, Education, & Socializing features.
-
UNAPOLOGETICALLY INDULGE IN THE BEAUTY OF YOU
Patrons will be escorted to private seating areas and VIP suites, offered beverages*, and provided with a comfortable environment to explore offerings at their leisure.
Exclusive member-only patients will enjoy unrestricted access
to the Clubhouse during operating hours.
surface level
Surface Level was not only presented with logo proposals for the Med Spa itself but also for the accompanying Membership Lounge Next Level. The logos below were designed by Aria for the initial proposal along side the Pinpoint Creative design team’s logos critiqued and art directed by Aria for the initial reveal. Aria received the honor of the final chosen logo design for the Med Spa and Membership Lounge.
Client Submitted Proposal
Final Design Concepts by Aria
Additional Design Concepts by Aria Below
TAGLINE DEVELOPMENT
By Aria Bird and Wendy at Pinpoint Creative
Tagline utilized in social post image created by Surface Level’s Social Media team. Click image to view post.
Your favorite med spa’s favorite med spa.
Yes, this is my face. I paid for it.
High maintenance? Yes, please.
So what if they’re jealous?
Bitch, please. it’s Botox.
SURFACE LEVEL
There are no limits.
Are you on the list?
Bragging rights earned here.
NEXT LEVEL
Interior design
Surface Level partnered with Wecselman Design to transform this Miami med spa into a place where you can live your daydream.
© WECSELMAN DESIGN 2024. All Rights Reserved.
Digital impact
SOCIAL PRESENCE
The initial strategic creative proposals and final logo and tagline design by Aria and her team at Pinpoint Creative proved to have enough depth for a brand to expand upon. Surface Level’s social media team took the initial creative and optimized this foundation to curate and prioritize social media and influencer campaigns to flood the digital presence and dominant attitude of the Surface Level brand.
Surface Level’s website team, Influx Marketing, worked closely in collaboration and partnership with Aria Pinpoint Creative to translate the Surface Level brand into a captivating online experience.